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Social Media Predictions for 2014

23

1st January 2013

Disclaimer: These are predictions. They are not promises. You do not get to sue me if they do not come true. You are however, able to come back and ridicule me in the comments at the end of the year. There will be no refunds for predictions that did not come true.

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  1. By summertime 2014: More advertising on Facebook

    Mom on Facebook

    The business world will realise that Facebook is a great way to connect with people. More and more businesses will use the paid-for advertising.

  2. End of 2014: People will start getting bored of Facebook

    Facebook Advertising

    Facebook will notice a decline in usage for the first year.

    • Teenagers will think that a Social Network used by their parents is 'uncool'. When your kids are in real life with their friends, they don't want you in the room. Same deal with Facebook.
    • The increased advertising will annoy people.
    • The Edgerank algorithm (where Facebook decides what you want to see, unlike the Twitter model, which simply shows the most recent posts) will annoy people more and more.

    Unless Facebook changes drastically, we might see it go the same way as Bebo. (Who actually might be making a comeback, but that's a whole other story).

  3. Your friends will know what Google+ is, and some will even use it.

    Google+

    This is not as relevant for those of you reading this from the USA, because a lot of you are already using Google+, willingly. In Ireland, the vast majority of people who I mention Google+ to, look at me with a blank face. They don't know what it is. This will change.

    By the way, if you don't know what Google+ is, it's a Social Network by Google, in competition with Facebook.

  4. There will be more pictures on Twitter

    Like it or not, pictures catch our eye more than text. Businesses, advertisers, and people looking for attention will realise this (a lot already are), and you will see more and more pictures on Twitter . . . which might change Twitter quite a lot. It will be interesting to see how users react, as Twitter comes more like other social networks.

Hi, I'm Dorcas. I make websites. I lecture in Digital Marketing and related in the UCD Smurfit School. I do consultancy. I do talks. I've written a book on WordPress (available here).

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