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What is nofollow?

3

23rd August 2013

What is nofollow for? It tells search engines not to follow the link

Nofollow is an instruction to the search engines to discount it when it comes to indexing the site in the link.

This is an example of the standard way to link in HTML

<a href="http://www.example.com" />link</a>

. . . and to use 'no follow:

<a href="http://www.example.com" rel="nofollow"/>link</a>

Generally speaking, you're not going to want to use nofollow, because online, it's one of the nicest things you can do - put a link to another site from yours, thus giving them the present of a wonderful SEO boost.

So when do you want to use nofollow?

If you can think of any other examples, please let me know in the comments below. And of course, if you have any questions, let me know!

Hi, I'm Dorcas. I make websites. I lecture in Digital Marketing and related in the UCD Smurfit School. I do consultancy. I do talks. I've written a book on WordPress (available here).

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