What is nofollow?
23rd August 2013
Nofollow is an instruction to the search engines to discount it when it comes to indexing the site in the link.
This is an example of the standard way to link in HTML
. . . and to use 'no follow:
Generally speaking, you're not going to want to use nofollow, because online, it's one of the nicest things you can do - put a link to another site from yours, thus giving them the present of a wonderful SEO boost.
So when do you want to use nofollow?
- If you have ads on your site like affiliate marketing, where the sites might be spammy, or you don't want to use
- If you have a business listings site, and you want people to pay for a SEO link, then you might use nofollow on all the non-paying listings
- If you are referencing something that is distasteful, for example a bad example of something, where you want your readers to be able to check the link for themselves, but you don't want to give the site any SEO benefit.
If you can think of any other examples, please let me know in the comments below. And of course, if you have any questions, let me know!comments powered by Disqus